Google and AI search optimisation for clinics
Get found by patients who are looking for your services
Most clinic patients start with a search. Whether that is Google, or increasingly an AI assistant giving them a direct answer, your clinic needs to show up. If it does not, a competitor does.
Assist Support provides SEO and AEO for clinics across the UK and US. We optimise your online presence for both traditional search and the growing world of AI-powered answer engines so your clinic gets found however patients are searching.
SEO and AEO — what is the difference and why both matter
SEO — Search Engine Optimisation
Gets your clinic ranking on Google for the searches your patients are making. Treatment pages, local search, Google Business Profile, technical site health. The fundamentals that drive consistent organic traffic.
AEO — Answer Engine Optimisation
AI tools like ChatGPT, Perplexity, and Google's AI Overviews are increasingly giving patients direct answers rather than a list of links. AEO ensures your clinic is the source those answers draw from. It is where search is heading and most clinics are not there yet.
We do both.
What we cover
Local SEO
Getting your clinic found by patients in your area. Google Business Profile optimisation, local citations, map pack rankings, and location-specific content. Essential for any clinic with a physical location.
Treatment Page Optimisation
Every treatment you offer should have a page that ranks for the searches patients make before booking. We research, write, and optimise treatment pages that bring in qualified traffic.
Technical SEO
Site speed, mobile performance, crawlability, structured data, and all the technical foundations that search engines use to evaluate your site. We audit and fix what is holding your rankings back.
Content Strategy
Blog content, FAQs, and supporting pages that build your clinic's authority on the treatments and conditions you specialise in. Written for patients and optimised for search.
AEO and AI Search Visibility
Structured content, schema markup, and authoritative sourcing that positions your clinic as the answer AI tools serve to patients asking about your treatments. A growing channel that most clinics are ignoring.
Google Business Profile Management
Your GBP listing is often the first thing a patient sees. We keep it accurate, optimised, and active with regular updates, posts, and review management.
What good clinic SEO looks like
Ranking for your clinic name is not SEO. Ranking for the treatments patients search for before they know which clinic to choose is. We focus on the searches that happen earlier in the patient journey, when the decision is still being made.
Reporting
You will receive clear monthly reporting showing keyword rankings, organic traffic, and the searches bringing patients to your site. No vanity metrics. Just the numbers that tell you whether it is working.
Pricing
SEO and AEO is delivered on a monthly basis. We scope the work based on your clinic size, the number of treatments you offer, and your current search visibility. Fixed monthly fee, no long-term contract.
Book a free consultationWe will audit your current search presence and tell you exactly where the opportunity is.
Part of the Assist Support suite
SEO works best when your website is well-built and your paid advertising is properly set up alongside it. We handle all of it.
Assist Support is part of the Assist brand family. Powered by CX Assist technology.